Meet Puzz
A tiny friend, born from a simple idea.
Hi! I’m Puzz.
Many people think I was made from waste.
But that’s not really true.
I was made because someone chose to look at ordinary things differently.
Before something becomes waste, it still has possibilities. That is the only thing I really know.
So there is one question I always ask…
“What can I create with this?”
Let’s discover new possibilities together!
How Puzz was born
It happened in two steps, and the second one is the real one.
A plastic bottle was on its way out. Someone cut away the mouth of it and closed it with a cap at each end. What was left sat in the palm of a hand — small, closable, and completely new.
The answer that came back was a puzzle piece.
A single puzzle piece is not a picture. On its own it means almost nothing. It only becomes part of something worth looking at once it is joined to the others.
That was already what WAF believed. Something small, something that looks finished with, can hold value again — if you look at it from the right angle and join it to the right thing.
So a smiling puzzle face was given to the little container. Not attached. Given. And it was named Puzz.
Why we say born. Children do not remember a philosophy. They remember a friend. Puzz has to be someone who was born, not something that was assembled — which is also why the face has never been redrawn since.
Size
About one fifth the width of two open hands. Not strong. Not big. Not a hero.
Small enough that you want to look after it, and small enough to take with you. The first thing to feel about Puzz is not how sweet — it is how small.
What is inside
Inside every Puzz there is a small handwritten letter — a name, a number, a signature, and a promise.
That letter is not paper. It is Puzz’s heart. It keeps reminding Puzz who made them, why they were born, and what they are hoping for.
We never publish what it says.
Only the child holding that particular Puzz gets to read it. That is the moment Puzz stops being an object and becomes a friend, and it would not survive being posted on a website.
What Puzz is for
Puzz is not the face on the logo. Puzz is closer to the small guide in a children’s museum — walking beside the reader, pointing at things, asking rather than explaining.
And Puzz is never the point. The real subject of WAF is value. Puzz is only the one carrying the message.
Puzz’s promise
I will always look for possibilities before I call something waste.
| Puzz is | Puzz is not |
|---|---|
| A symbol of curiosity | A decoration |
| A symbol of possibility | An explainer |
| Someone who helps a child notice | Someone who teaches |
| Always asking | Never declaring |
Curious, playful, kind, gentle, calm — and never judging what someone brings.
Official Puzz
Official Puzz is No.001. The face is not redesigned, and no second face is drawn. Every Puzz you see anywhere — in a book, at a workshop, on a sticker, on this page — is photographed from the real object. We do not illustrate Puzz.
Later Puzz may change clothes. Never the face. A child who meets Puzz in a story and then again in a workshop should say “that’s Puzz!” before anyone tells them.
The puzzle shape of the face is not styling either. It is the reason for the name and the reason the birth story works at all. Change it and the story stops being true.
The books, in the making
Every Puzz Story Begins with a Real Story.
Nothing in these books is invented. Each one starts from something that actually happened and was photographed at the time. That is the rule of the series, and it is the part nobody else can copy.
Book one
Who is Puzz?
Book two
How was Puzz born?
Book three
What is inside Puzz’s heart?
The order is fixed, and the words come last.
One page, one thought. The first five or six pages need barely a sentence each — closer to a silent film. Pages break on moments of discovery, not on events.
Where the peak of the book is
Not the drawing of a finished Puzz. The moment just before the puzzle face reaches the container.
We are showing the process rather than a cover, because the process is the part we are sure of. When the books exist, they will have started here.
There are many of us now.
And no two of us are the same.
Sometimes children draw us, too.
That might be our favourite part.
Every Puzz is unique
Your Puzz will be randomly selected, so its number, color, and design will be a little surprise.
You won’t know which Puzz will find its way to you until it arrives. Each one has its own look, number, and little story.
Which Puzz will find you?
$37Shipping included, worldwide
Find your PuzzHandmade in Okinawa and sent from Japan. Payment is handled
securely by Stripe.
Contains small parts — not for children under 3.
Delivery, returns and seller details
WAF